FUNDAMENTOS DE DIRECCION ESTRATEGICA DE LA EMPRESA

FUNDAMENTOS DE DIRECCION ESTRATEGICA DE LA EMPRESA est de l'auteur Guerras Martín, Luis A./Navas López, José E. et essaye

The main purpose of this book is to be used for the higher education of
 undergraduates in Business Administration and Management and other similar degree courses who have an interest in subjects related to Management and Strategy, and who are studying the syllabus in English.
 The text is especially recommended for short courses, and has been adapted to the teaching methods proposed by the European Higher
 Education Area (Bologna Process).
 It is also of use as an introduction to the subject for post-graduate
 students on courses at universities, business schools and similar institutions, in subjects related to Strategy, as well as a required
 reference tool for all those professionals and business executives who
 from a practical perspective assume a predominantly applied view of business and are responsible for managing and advising firms.
 Through this three-pronged approach, the book is an introductory handbook that covers the more salient issues and problems that make up the theoretical corpus of the management model referred to as Strategic Management.
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