Introduction to business administration

Introduction to business administration es del autor DIEZ VIAL GREGORIO MARTIN DE CASTRO MARIA MONTORO SANCHEZ, ISABEL y trata de

The objective of this book is to introduce the principles of
 Business Administration in a format adapted to learning and
 teaching within the European Higher Education Area. In order to
 do this, it compiles and integrates the fundamental contents of
 this basic social science subject into eight chapters, each
 focussing on different basic aspects of firms.
 The book is not intended merely as a means of acquiring basic
 theoretical knowledge, but purposely aims to enhance
 responsible, critical learning. The contents have been developed with both the Spanish and international business worlds in mind. There are numerous illustrations of business decisions and
 events with short questions to foster discussion and debate for
 group work, the classroom, seminars, group tutorials or as part
 of any form of group learning. There are also short case studies of firms and individual and group activities to back up and
 develop the subjects covered, encouraging individual reflection, self-criticism, reasoning on the basis of the material learned and active participation in the classroom. The chapters are
 complemented with self-assessment exercises and suggested
 further reading, amongst other resources, designed to take
 readers beyond the confines of the actual contents.
 This book can, therefore, be of great use to undergraduates,
 teaching staff, practitioners from the world of business and
 absolutely anybody interested in Business Administration.