Veterinary practice management. 2nd edition

Veterinary practice management. 2nd edition es del autor Mérida Isla, Ignacio y trata de

The second edition of this book presents veterinary professionals with  practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market  research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aimsto introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs..