{"id":7093,"date":"2019-07-15T08:55:09","date_gmt":"2019-07-15T06:55:09","guid":{"rendered":"https:\/\/old.imosver.com\/blog\/?p=7093"},"modified":"2021-04-07T16:13:16","modified_gmt":"2021-04-07T14:13:16","slug":"la-naturaleza-del-embalaje","status":"publish","type":"post","link":"https:\/\/old.imosver.com\/blog\/la-naturaleza-del-embalaje\/","title":{"rendered":"La naturaleza del embalaje"},"content":{"rendered":"<p>El mundo del embalaje o del packaging, como se le suele llamar en el mundo del marketing, est\u00e1 lleno de curiosidades y secretos muy interesantes.<!--more--> En este libro de <strong>Sergio Grijalva<\/strong> empezar\u00e1s conociendo la ciencia que esconde un simple huevo de gallina hasta comprender la importancia que tienen los diferentes tipos de envolturas y paquetes dise\u00f1ados por el hombre.<span style=\"font-weight: 300;\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/old.imosver.com\/blog\/wp-content\/uploads\/2019\/07\/978841763672.jpg\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-7094\" title=\"978841763672\" src=\"https:\/\/old.imosver.com\/blog\/wp-content\/uploads\/2019\/07\/978841763672-200x198.jpg\" alt=\"\" width=\"200\" height=\"198\" srcset=\"https:\/\/old.imosver.com\/blog\/wp-content\/uploads\/2019\/07\/978841763672-200x198.jpg 200w, https:\/\/old.imosver.com\/blog\/wp-content\/uploads\/2019\/07\/978841763672-150x150.jpg 150w, https:\/\/old.imosver.com\/blog\/wp-content\/uploads\/2019\/07\/978841763672-301x300.jpg 301w, https:\/\/old.imosver.com\/blog\/wp-content\/uploads\/2019\/07\/978841763672.jpg 500w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><a href=\"https:\/\/old.imosver.com\/es\/libro\/la-naturaleza-del-embalaje_0010244090\">\u201cLa naturaleza del embalaje\u201d<\/a><\/strong> hace hincapi\u00e9 en ejemplos de la naturaleza para que poco a poco vayamos comprendiendo la importancia que tiene algo que, a priori, parece un elemento superfluo. \u00bfCu\u00e1ntos de nosotros le prestamos atenci\u00f3n a la c\u00e1scara de las naranjas? \u00bfAlguna vez te has preguntado por qu\u00e9 las pieles o las conchas son tan valiosas para un animal?<span style=\"font-weight: 300;\">\u00a0<\/span><\/p>\n<p>El huevo de gallina est\u00e1 considerado un ejemplo de estudio sobre una forma geom\u00e9trica perfecta que tiene una gran capacidad para aguantar impactos y presi\u00f3n. \u00bfHas probado a romper un huevo usando solo tus dedos y ejerciendo presi\u00f3n entre la parte superior e inferior del mismo? Es extremadamente complicado. Mientras que si ejercemos la m\u00e1s m\u00ednima presi\u00f3n en un lateral se rompe al instante.<span style=\"font-weight: 300;\">\u00a0<\/span><\/p>\n<p>En <strong>\u201cLa naturaleza del embalaje\u201d <\/strong>vamos a hacer un recorrido por elementos como los p\u00e9talos, las cortezas, caparazones, la envoltura de las mazorcas de ma\u00edz o algunos envases artificiales dise\u00f1ados por el ser humano. Un viaje sugerente y en el que es muy f\u00e1cil perderse entre datos, ejemplos y curiosidades de elementos que nos rodean en el d\u00eda a d\u00eda, pero a los que nunca prestamos atenci\u00f3n.<span style=\"font-weight: 300;\">\u00a0<\/span><\/p>\n<p>Sergio Grijalva es experto en coger temas sencillos y transformarlos con un giro de 180 grados que los convierte en algo apasionante. Desde luego, nosotros te aseguramos que despu\u00e9s de leer este libro no volver\u00e1s a ver la fruta y otros objetos de la misma forma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo del embalaje o del packaging, como se le suele llamar en el mundo del marketing, est\u00e1 lleno de curiosidades y secretos muy interesantes.<\/p>\n","protected":false},"author":2,"featured_media":7094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":""},"categories":[165],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.imosver.com\/blog\/la-naturaleza-del-embalaje\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La naturaleza del embalaje - 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